Tuesday, 4 December 2012

Target Audience


'Monster Inc.'


The age group for Monster Inc is a universal age, most children and adults can watch it together because it is a family orientated movie. This movie is perfect for the universal target market because the plot is understandable for people underage but it is also interesting for adults who would like to watch the movie with their children. The film is not confusing and there are loveable characters that everyone can relate too. However with a large target market we have to be careful when producing a movie that is universal, such as the language or the plot of the movie itself. Monster Inc is a loveable movie that everyone can watch and repeatedly watch, elderly people that often cannot watch movies can watch it with their grandkids because it is loud enough in places and they will understand it.

'High School Musical 3'


'High School Musical 3' is target at a unisex group for '6 to 14' year olds, there are loveable characters that the children can pick and choose and because it is a musical so they can sing and dance along to it. The plot is understandable and simple and has the elements of romance amongst the character. It is also relatable to the target audience as it is based around school and the events that happen in it. There is still the elements of Antagonist and Protagonist but in a friendly way. They shared the journey with these group of teens when watching their previous movies so they would still watch it. The genre allows the target audience to go along with the movie and the plot is interesting too.

'It's a boy girl thing'




The age group for this would be 15 to 18, 'It's a boy girl thing' is a humorous film that can relate to teenagers, as it is a rom com film it would attract more girls than boys however there are elements of boy humour in this movie so the movie is unisex. People under and over the age rate would not understand the humour or would not be able to watch it because of the sexual references or the plot may not interest other people under or over the age range. The plot is interesting and funny and the romantic element can be understandable for teenagers in this age range.


'Easy A'




'Easy A' is a relatable movie for teenagers that are 14 to 19, it is mostly targeted at girls because it is relatable to them as it is a teen flick but also a rom com. This movie can be associated with girls as it is set in a school and the genre allows it for girls to understand the plot along it as there is voice overs. It is a funny & action packed movie but holds the basis of every day school life such as bully, rumours, fights etc. Boys may find this interesting but not as interesting as girls would because of the inside jokes that boys may not understand. It has a loveable character such as Emma Stones who projects a serious issue but in a humorous manner which makes the movie itself loveable to this age range.


'The Ring'




This movie is in the horror genre so it is 15 to 23, Anyone under the age would not be able to watch because of the violent elements and the language in this movie also because it is a horror movie so it can create nightmares for young children and they would not understand the plot either. It is a fear gripping movie and intense which leaves the target audience fearful and jumping in their seats. The plot is simple and interesting and not to complicated for 15 year old to understand as it is not a psychological thriller. The age group does not want a film that will make them bored but an interesting and twisted plot in the horror movie so that is why it is related to the target audience.


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